Trato — deal done.

Our mission

Make every deal safe, fast and frictionless. Trato exists because buying and selling should not be complicated — it should be as easy as sending a WhatsApp message.

Why we built Trato

The traditional Naija marketplace experience is a mess:

Slow process: two clicks here, another app there, endless forms
No trust: "Will the person actually pay?", "Is the item real?"
Logistics wahala: who arranges the rider? What if the item never lands?
Wild fees: sellers pay plenty, buyers pay more

Meanwhile, every Naija person is already on WhatsApp all day long. So we built the marketplace right inside WhatsApp.

How it works

1️⃣

List on WhatsApp

Snap a photo, drop one line. Trato puts the listing up in seconds.

2️⃣

Bargain with confidence

Buyer offers, seller decides. Payment via Paystack — card, transfer or USSD, escrow held.

3️⃣

Delivery sorted

Rider or logistics picks up. Confirmation triggers automatic payout.

Where we operate

Trato lives wherever people use WhatsApp:

Nigeria: Lagos, Abuja, Port Harcourt, Ibadan, Kano

We started in Lagos in 2026 and we're rolling out city by city across Naija.

Our values

Trust above all:Escrow on every deal. Safety for buyers, sellers and riders.
Simplicity:Fewest clicks possible. No unnecessary forms.
Transparency:Fees stated upfront. No surprises. You see what we see.
Local first:We power local economies. Sellers and riders from the community.

The team

Trato was built by a small team obsessed with making commerce as easy as a WhatsApp chat. We believe the future of buying and selling is conversational — not clicking buttons, but talking to people.

We're small, ambitious and growing fast. If you want to join the journey, send Trato a WhatsApp message saying "I want to work with you."

About Trato